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Alliance activity spotlights and lessons learned

The primary goal of the Alliance is to significantly grow the number of cross-border online micro-, small- and medium-sized enterprise (MSME) sellers and their transactions in developing nations. This series takes a closer look at some of the activities that our partners have carried out under the Alliance to align with this goal. We look at the design of the activity, the outcomes and impacts, challenges to implementation, lessons learned, and recommendations to overcome these challenges.

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eCommerce Institute Ecommerce Training

The eCommerce Institute’s scholarship program for women-led MSMEs provides training on ecommerce topics, with varying course levels and content based on the participant’s ecommerce readiness, from beginner to advanced. Here, we look at one of their ecommerce training programs for women entrepreneurs which took place in Latin America in 2020 and 2021.


The eTrade Alliance has hosted a series of Digital Trade Policy Dialogues in different regions across the developing world. The events convene top public officials, leaders of industry associations and the private sector, as well as Alliance partners, with the goal to better local enabling environments for MSMEs in ecommerce. The highlights and outcomes of past Dialogues from 2020 - 2022 are showcased here.

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In late 2021, UPS launched their Women Exporters Program trainings in Brazil, training 92 women-led MSMEs through 5 different modules. These MSMEs, connected via the Global Trade Hub in Brazil which is funded by the UK Foreign Commonwealth Office. The participating MSMEs were from a variety of sectors, including textiles, handicrafts, and processed foods. The activity spotlight can be reviewed here.

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Ringier One Africa Media (ROAM) survey 

measuring Nigerian workers’ digital readiness

The goal of this project was to explore the usefulness of the approach and database for understanding the skills gaps and mismatches and skills needs in the Nigerian workforce for the digital era. The pilot involved an online, 60-question of a 30-minute survey, TalentPrint’s Talent Genome© competency model, developed by PeopleTree Group. The activity spotlight can be reviewed here.

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