MSME Ecommerce Survey Results

Part of the Alliance's work is to seek to understand the current state of ecommerce in various countries around the world, and one way we have done this is through collecting surveys from firms in these countries, including: Ecuador, Indonesia, Kenya, Mexico, Nigeria, Philippines, South Africa, Thailand, United States, and Vietnam. The surveys had many similar questions, such as the size and number of employees, the type of location the company is in, the gender of the CEO, how the firms engage with ecommerce and what platforms they may or may not use to sell online, and whether they export.

Below is a tool to see some of these survey results aggregated, with a special focus on types of sellers and exporters, cross tabulated by firm size, CEO gender, and type of location. On tabs 2 and 4 below, the data can be filtered by country.