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Privacy Policy

The Alliance for eTrade Development II (eTrade Alliance) is a Global Development Alliance funded by USAID’s Office of Trade and Regulatory Reform and eleven private sector implementing partners (Cargill, DHL, Element, Etsy, Google,Latin American eCommerce Institute, Mastercard, Paypal, ROAM, UPS, and Visa) implemented by Palladium and subcontractor Nextrade. By visiting the eTrade Alliance website, you are accepting practices described in our Privacy Policy agreement. If you do not agree to our Privacy Policy, please do not use our website.


The policies below are applicable to They do not apply to information that you may submit to us offline or to websites maintained by other companies or organizations to which we may link.


1.Information We Collect


1.1 Personal Information

You can browse Without submitting your personal information to us. However, there are circumstances in which you may need to provide us with your personal information.


Here are the most common ways in which we may collect your personal information:

  • When you email to request additional information from us

  • When you download publications and articles from us

  • When you register for and participate in our webinars, activities, initiatives, and events

  • When you participate with social media accounts involving the eTrade Alliance

  • In conjunction with any verification of your account information

  • When you communicate with us through the website

  • In conjunction with any other place on the website where you knowingly volunteer personal information


By providing your information, you certify that your personal data is voluntarily provided to the eTrade Alliance, you agree to its subsequent entry into the organization’s contacts database, and you also confirm that the eTrade alliance has received the data in an appropriate manner and holds it legally. You agree that the eTrade Alliance may process your personal data in order to ensure your use of the website complies with this Privacy Policy. At the same time, you consent to the collection, accumulation, storage, and processing of your personal data, as well as its use by third parties (such as Alliance members or coordinators organizing Alliance events), without your prior notification of its transfer.

 Here are the most common types of personal information we might collect and store (“Personal Information”):

  • Your name

  • Email address

  • Telephone number

  • Organizational affiliation

  • Job title and sector

  • Why you are interested in the Alliance

  • Details of your communication with us.


1.2 Non-Personal Information
When you interact with the website, our servers may keep an activity log that does not identify you individually (“Non-Personal Information”). We may collect and store the following categories of Non-Personal Information:

  • Certain device information about your computer, mobile device, or other device that you use to access the website. This information may include IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information

  • Certain usage information about your use of the website, including a history of the pages you view. We use this information to provide you with a more customized experience on the website

  • “Traffic data” such as time of access, date of access, software crash reports, access times, and referring website addresses, and

  • Your search terms and search results.


How We Use Your Information


We use the information we learn from you to help us personalize and continually improve your experience on the website. The most common uses for your Personal and Non-Personal Information are:  Respond to your inquiries; Communicate with you about changes to our policies; Personalizing content and experiences on our website, including providing you with recommendations based on your preferences; Sending you updates, mailings, and information about programs, initiatives, activities, and events by e-mail or another medium; Event or program registration; Optimizing or improving our programs, services, and operations; Performing statistical, demographic, and marketing analyses of users of the website and their usage patterns.


We Are Committed To Protecting Your Personal Information


We take reasonable steps to ensure that any information you give us is held on our secure servers or on secure servers operated by a third party with the utmost care and will not be used in ways to which you have not consented. We use reasonable physical, electronic, and managerial measures to safeguard your information against loss, theft, unauthorized access, disclosure, copying, use, or modification.


We do not sell or rent personal information to others, unless we are required to do so to conform to an applicable law or to protect the safety of the eTrade Alliance or affiliates, the users of our website, or the public.

What rights do you have regarding your data?

You have a right to remove all of your data. You have the right to know that your data is gathered by us. To do so, please contact us at




Like many websites, we use “cookies,” which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We may use cookies to track use of our websites and online services. We may also use cookies to monitor traffic and improve the websites for your use. You can accept or decline cookies.


General Disclaimer & Copyright Notice


Information collected on this Web site is considered Sensitive But Unclassified (“SBU”) until there is an authorization to release it to the public as Open Data. In that case, we request that USAID be cited as the source of any information.


Disclaimer of Liability


We make every effort to provide accurate and complete information. However, we cannot guarantee that there will be no errors. We make no claims, promises, or guarantees about the accuracy, completeness, or adequacy of the contents of this website and expressly disclaim liability for errors and omissions in the contents of this website.

With respect to the content of this site, neither the United States Government, nor USAID, their employees and contractors make any warranty, expressed or implied or statutorily, including but not limited to the warranties of non-infringement of third party rights, title, and the warranties of merchantability and fitness for a particular purpose with respect to content available from this USAID website or other internet resources linked to or from it.


Additionally, neither the United States Government nor USAID assume any legal liability for the accuracy, completeness, or usefulness of any information, product, or process disclosed herein, nor freedom from computer virus; and do not represent that use of such information, product, or process would not infringe on privately owned rights.


Disclaimer of Endorsement


The information posted on this website may include links to information created and maintained by other public and/or private organizations. This site provides these links solely for our users' information and convenience. When users select a link to an outside website, they are leaving this website and are subject to the privacy and security policies of the owners/sponsors of the outside website. The managers of this site:

  • Do not control or guarantee the accuracy, relevance, timeliness, or completeness of information contained on a linked website;

  • Do not endorse the organizations sponsoring linked websites, and we do not endorse the views they express or the products/services they offer;

  • Cannot authorize the use of copyrighted materials contained in linked websites. Users must request such authorization from the sponsor of the linked website;

  • Are not responsible for transmissions users receive from linked websites;

  • Do not guarantee that outside websites comply with Section 508 (Accessibility Requirements) of the Rehabilitation Act.


We strongly recommend that you review the policies of any outside websites you visit from this site, since you will be subject to the privacy and security policies of those other sites, once you leave this website.




The USAID Alliance for eTrade Development II is committed to providing access to all individuals seeking information on this website. To provide this information, this site is always being improved, to the best extent possible, to comply with Section 508 of the Rehabilitation Act (as amended). If you use assistive technology (such as a screen reader, Braille reader, etc.) and have trouble accessing information this site, please email: with the nature of the problem, the URL (web address) of the information you tried to access, and your contact information. We will contact you as soon as possible, and do what we can to provide you with the information you need


Security Notice 


For site security purposes and to ensure that this service remains available to all users, the eTrade Alliance website is supported in a platform that employs software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage. Unauthorized attempts to upload or change information on this site are strictly prohibited and may be punishable under the Computer Fraud and Abuse Act of 1986 and the National Information Infrastructure Protection Act (Title 18 U.S.C., Sections 1001 and 1030). If monitoring reveals evidence of possible criminal activity, such evidence may be provided to law enforcement personnel.


Changes To Privacy Policy


The eTrade Alliance reserves the right to amend the Privacy Policy at any time, without any reason, without notice to you. Any changes will be published here, and you should check this website to access our most current Privacy Policy. We will publish a “last updated” date at the bottom of this page.


Contact Information


If you have questions or complaints regarding our Privacy Policy, please contact the eTrade Alliance at:

Last updated: November 2020

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