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MSME Case Studies

These are case studies and testimonials from MSMEs that have participated in programs launched under the eTrade Alliance and our partners. Learn how these programs have helped MSMEs around the world overcome their challenges and thrive.


Brighter Monday Kenya

Catherine utilized her skills learned through the e-Biz Kwa Vijana program to further develop her small business.


Brighter Monday Kenya

Zilpah was able to learning digital marketing skills through the e-Biz Kwa Vijana program and improve her customer interactions for her business, Joycil Enterprise.

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Google Hustle Academy

George's microenterprise, Laptophub Solutions was able to see a 30% increase in new customers through skills he learned through the Google Hustle Academy.


Brighter Monday Kenya​

Through BrighterMonday Kenya's e-Biz Kwa Vijana program, Robert was able to expand his customer base and onboard onto Jumia and Jiji platforms.

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eCommerce Institute

Marjorie joined eCommerce Institute's Mayors for E-Trade program to explain her business's online presence abroad.

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Google Hustle Academy

Jackie's business, The Laundry Lady, has increased its sales by more than 42% since joining the Google Hustle Academy program.


Brighter Monday Kenya

Wycliff has expanded his customer base and starting using various online platforms to market his tour company since enrolling the e-Biz Kwa Vijana program.

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eCommerce Institute

Tania enrolled in the eCommerce Capacity-Building for Women-led MSMEs to manage an omni-channel business. You can read more about her journey here.

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Google Hustle Academy

Nick used the skills learned through the Google Hustle Academy to form business partnerships and increase revenue.

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