Colombia Digital Trade Dialogue

Colombia, Virtual

Led by Latin American eCommerce Institute

The Colombia Digital Trade Dialogue was co-hosted on July 28th, 2021 by the Latin American eCommerce Institute, Colombian Chamber for eCommerce, and the eTrade Alliance supported by USAID.

The meeting was held virtually and its main objective was to explore policy and technology solutions to support Colombia’s new National Ecommerce Policy and to enable Colombian MSMEs and especially women-led and rural MSMEs to engage in cross-border ecommerce. In particular, the event catalyzed discussions on:

 

  • Challenges to Colombian MSMEs’ use of cross-border ecommerce, including with the United States (such as MSMEs’ capacity to engage in ecommerce and access to secure online payments, low-cost cross-border logistics, and finance);

 

  • Policy and technology solutions to these challenges in several key areas such as cross-border payments, ecommerce capacity-building, and logistics and trade facilitation;

 

  • Pilot program ideas and policy initiatives to operationalize discussed solutions to promote MSME ecommerce, including through the Alliance’s work, both at national and local levels.

Agenda:

9:00- Opening

 

  • Maria Fernanda Quiñones, Executive President, Colombian Chamber of Electronic Commerce

  • Marcos Pueyrredon, President, eCommerce Institute 

 

9:10- Welcoming Remarks

  • Marta Lucia Ramirez, Vice President and Minister of Foreign Affairs of Colombia 

  • Simón Osorio, Deputy Director of Sectoral Digital Transformation, Ministry of ICT 

  • Larry Sacks, Director, Colombia Mission, USAID

9:30- Introduction to the eTrade Alliance’s work; diagnostics on Colombian MSMEs’ use of ecommerce and ongoing work in Colombia to promote e-commerce for MSMEs in support of economic recovery and regional development

  • Kati Suominen, Founder and CEO, Nextrade Group and Technical Director of eTrade Alliance

  • Álvaro Andrés Morales, Manager of Economic Analysis of the Colombian Chamber of Ecommerce

  • Juan Restrepo, Head of Industry, Retail, Tech and Apps, Google 

  • Moderator: Marcos Pueyrredon, President, eCommerce Institute 

Discussions on policy and technology solutions and pilot ideas in key areas:

10:20- Panel 1: Secure digital cross-border payments and access to finance for MSMEs in ecommerce

  • Felipe Rincón, Vice President, Public Policy for Latin America, Mastercard 

  • Ana María Prieto Ariza, Deputy Director of Market Development, Financial Regulation Unit, Ministry of Finance

  • Andrés Bernal, Country Manager, Colombia & Ecuador, dLocal 

  • Rafael Rossi, Head of Payment Acceptance for Latin America and the Caribbean, Visa 

  • Moderator: Maria Fernanda Quiñones, Executive President, Colombian Chamber of Electronic Commerce

 

11:00- Panel 2: Cross-border e-commerce and trade facilitation

  • María Luisa Boyce, Vice President, Public Policy, UPS 

  • Allan Cornejo, Country Manager, Colombia, DHL 

  • Alisa DiCaprio, Head of Trade and Supply Chain, R3 

  • Jacqueline Rajuai, Program Manager, Google Plus Codes 

  • Moderator: Kati Suominen, Founder and CEO, Nextrade Group and Technical Director of eTrade Alliance

11:40- Panel 3: MSME ecommerce capacity building and export promotion: emerging best practices, especially for promoting women-led firms in ecommerce

  • Juliana Villegas Restrepo, Vice President of Exports, ProColombia 

  • Carlos Corominas, Director of Social Impact for Latin America and the Caribbean, Visa 

  • Gheidy Gallo, High Advisor for Women's Equity, Office of the President

  • Moderator: Diana Perez Forero, Legal Manager, Andean Marketplace, Mercado Libre 

 12:20- Success stories: Colombian MSMEs with international expansion

  • Silvana Gónzález, CEO, Café La Divisa 

  • Omar Huertas, CEO & Founder, Valtik Foods 

  • Andrea Góez, Institutional Alliances Leader, Corporación Interactuar 

  • Moderator: Alvaro Umaña Poveda, Corporate Affairs Manager, Colombian Chamber of Electronic Commerce 

12:40- Presentation of sectoral initiatives that promote and accelerate the inclusive development of digital commerce for MSMEs

  • Miguel Achury Jiménez, Manager, EMPROPAZ, Bancamia 

  • María Fernanda Quiñones, Executive President, Colombian Chamber of Electronic Commerce

  • Erica Libertelli, Executive Director, eCommerce Institute 

  • Moderator: Alvaro Umaña Poveda, Corporate Affairs Manager, Colombian Chamber of Electronic Commerce 

13:00- Final Reflections

Colombia
Virtual Event
July 28th, 2021
Catalyze discussions and support for the growth of Colombia's ecommerce sector and the Colombian government's work in promoting the digital economy and MSMEs
Private sector and Colombian policymakers
Latin American eCommerce Institute, Colombian Chamber for eCommerce
Country
Target Audience
Objective
Dates
Program Type
Partners