The Mexico Digital Trade Dialogue was hosted on March 3rd, 2021 by the Latin American eCommerce Institute, Mexican Association of Online Sales (AMVO), and supported by the Alliance for eTrade Development.

​

The meeting was held virtually and its main objective was to catalyze discussions and support for the growth of Mexico's ecommerce sector and the work of the Mexican government in promoting the digital economy and MSMEs, with a particular focus on women-led businesses in ecommerce. 

 

Topics discussed include:

 

• Mexico’s ongoing work to promote MSME ecommerce and economic recovery

​

• Success stories from women entrepreneurs

​

• Digital cross-border payments for MSME ecommerce, including cybersecurity and digital identity solutions

 

• Ecommerce logistics, last-mile delivery, and trade facilitation

​

• MSME finance instruments and role of Fintechs to enable MSME ecommerce

​

• MSME ecommerce capacity-building and export promotion, especially to enable women-led businesses

​

• Discussion on USMCA and USMCA digital trade chapter as an enabler of MSME ecommerce between Mexico and the United States

​

• Regional initiatives that promote and accelerate the inclusive development of ecommerce

​

​

Agenda:

​

9:00- Opening

 

• Pierre-Claude Blaise, CEO, AMVO

 

Welcoming Remarks

​

• John S. Creamer, Chargé d’Affaires, U.S. Embassy, Mexico  

• Eric Perez Grovas, President, AMVO

• Marcos Pueyrredon, President, Latin American eCommerce Institute

​

9:20- Introduction to the eTrade Alliance’s work; diagnostics on Mexican MSMEs’ use of ecommerce and on the adoption of policies conducive to ecommerce in Mexico

​

• Kati Suominen, Founder and CEO, Nextrade Group and Technical Director of eTrade Alliance

​

9:30- Success stories of MSMEs and startups led by women

​

•  Deborah Dana, Founder, Canasta Rosa 

•  Itzury Alarcón, Founder, Alerlit Cacao 

​

9:45- Mexico’s ongoing work to promote MSME ecommerce and economic recovery

​

• Ernesto Acevedo, Undersecretary of Industry, Trade, and Competitiveness, Secretariat of  Economy

• Roberto Martínez, Director, OECD Mexico Center

• Sebastián Rovira, Director, Innovation and New Technologies Unit., UN Economic Commission for Latin America and the Caribbean (ECLAC)​

• Moderator: Kati Suominen, Founder and CEO, Nextrade Group and Technical Director of eTrade Alliance

​

​

Discussions on policy and technology solutions and pilot ideas:

 

​

10:15 Panel 1: Secure and digital cross-border payments for MSME ecommerce, including cybersecurity and digital identity solutions

​

• Miguel Díaz, General Director of Payment Systems and Market Infrastructures, Central Bank

• Felipe Rincon, Vice President, Public Policy for Latin America, Mastercard

• Rafael Rossi, Head of Payment Acceptance for Latin America, Visa

• Alisa DiCaprio, Head of Trade and Supply Chain, R3

• Moderator: Victoria Albanesi, Public Policy, AMVO

​

11.00- Panel 2: Ecommerce logistics, last-mile delivery, and trade facilitation

​

• Miroslava Pèrez, Adjunct General Director, Customs and Trade Facilitation, Secretariat of the Economy

• Melissa Mitre Alvarez, Head of Latin America Global Selling, Amazon.com

• María Luisa Boyce, Vice President, Public Policy, UPS 

• Fernando Peña, Director, Customs and Regulatory Affairs/Americas, DHL Express

• Álvaro de Juan, CEO, iVoy

• David O’Donnell, Founder, O’Donnell

• Moderator, Marcos Pueyrredón, President, eCommerce Institute

​

11:45- Panel 3: MSME finance instruments and Fintechs as enabling MSME ecommerce

​

• David Arana, CEO, Konfio

• Daniel Acosta, Vice President, Latin America and Caribbean B2B and Commercial Products, Mastercard

• Rodrigo Sanchez Mújica Serrano, Regulatory Counsel, LATAM, Stripe

• Héctor Cárdenas, CEO, Conekta 

• Jonathan García, Director, Mercado Crédito 

• Najada Kumbuli, Senior Director, Visa Foundation

• Moderator: Eric Perez Grovas, President, AMVO

​

​

1:00- Special remarks, Tatiana Clouthier, Secretary of the Economy of Mexico

​

​

1:15- Panel 4: MSME ecommerce capacity-building and export promotion, especially to enable women-led businesses in ecommerce

​

• Ana Barbara Mungaray, Chief of Productive Development Unit (UDP), Secretariat of the Economy

• María Luisa Boyce, Vice President, Public Policy, UPS 

• Fernando Comendeiro, Head of Middle Market, Facebook

• Carlos Corominas, Head of Social Impact for LAC region, Visa

• Fadlala Akabani, Secretary of Development, Mexico City           

• Xavier Aguirre Rojas, Business Development Lead, Latin America, eBay

• Moderator: Pierre-Claude Blaise, CEO, AMVO

​

2:00- Panel 5: Discussion on USMCA and USMCA digital trade chapter as an enabler of MSME ecommerce between Mexico and the United States

​

• Luz María de la Mora, Undersecretary for Foreign Trade, Secretariat of the Economy

• Alehira Orozco, Head of Public Affairs, Mercado Libre

• Lina Ornelas, Director of Public Policy and Government Affairs for Mexico, Central America, and the Caribbean, Google

• Moderator: Kati Suominen, Founder and CEO, Nextrade Group

​

2:45- Regional initiatives that promote and accelerate the inclusive development of ecommerce

​

• Luis Fernando Godoy Rueda, Director General of the Global Economic Intelligence Unit, Ministry of the Economy 

• Erica Libertelli, Executive Director, eCommerce Institute

​

3:00- Final Reflections

​

​