eTrade Alliance Projects

The eTrade Alliance and Google are partnering to improve MSME ecommerce skills in Kenya through scaling Google’s Hustle Academy. The Google Hustle Academy is a weeklong training program for MSMEs that launched in 2022 and is open to businesses in Nigeria, Kenya, and South Africa.

USAID partners with BrighterMonday Kenya to launch the e-Biz Kwa Vijana (e-Commerce for Youth) Project to equip young entrepreneurs to expand market opportunities through online trading.